Never mentioned is the fact more white folk are shot and killed by the police than are black folk. Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. Theyre all disgusting and insult my intelligence. I am amazed that the conversation of this topic has been started. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. Ive never gotten that impression. No, there is something else at work here. What are some examples of forced diversity? - Quora Oh, Ive been waiting for someone to say this. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! I dont think youre racist per se. Even more so with people of color!! And it goes beyond just media. Melissa Kandel, little word studio, 7. Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? I never wanted to have a baby and wanted stuffed cats instead of dolls. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. People of color in commercials usually do not get my attention and I do not buy their products. NAACP, BLM, George Soros, Antifa, stupid jock groupies, affirmative action laws. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. how wonderful, right? Recent LL Bean catalogues are great examples of everything you mention. We now know that sugary, high carb cereals are to blame (at least in part) for the rising crisis of obesity and diabetes in the US. Frankly I have NO idea what to do about this, EXCEPT ALERT THE MEDIA so those folk DONATING to these organizations WILL NOT HAVE MILLIONS of $$ and in some cases (BLM) 100s of MILLIONS. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. Tired of it! A person identified as white is a racist, by definition. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. I was astounded at what had happened to tv since my last road trip. Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . Its happening already with companies like Disney and Netflix. I would assume Deltas passenger mix is about 40% white male today. But now we have this transgendering mushroom cloud appearing. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. This is advertising (if you can call it that) at its worst. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. Thank you. Indeed we do. Who built this country? Like what happened with that BLM founder after she bought four million-dollar homes in L.A. Excellent points. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. That was . Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. Who are they kidding? Though I will say that Ive been seeing more Asians in commercials than whites now. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. Literally every piece of entertainment or advertisement follows the same formula. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? Models are, in order: Black, black, black, white, black, black, white, black, black, black. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? There is no need for this lopsided depiction of blacks in ads and on tv. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. Patrick Ward, High Speed Experts. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. 5% dont practice any religion. Interesting, on his website there are no blacks working at his firm. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. A very simple chromosome test is all that is needed. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. Sad and creepy, but not surprising. Liberals. . Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. . Clearly, this is a topic that people want to talk about. It is actually quite embarrassing. Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. What happened to nominating a movie because it was just a darned good movie? This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. The sad part is over time these companies become vanilla as they try to cater to what they think their audience wants, all the while alienating their audience from them in reality. Im proud of that, but I think the powers that be are trying to protect themselves knowing that they lead almost all white ad agencies. Ive never seen Jewish representation in commercials. Thanks for letting me know its not just me thinking it anymore. Others wield it as a club. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. BARF! And it all just aint about a disproportionate amount of blacks in commercials. That is rare in RL. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. Diversity of All Kinds: What US Advertisers Are Still Missing And insulting not only to our cultures, but to our intelligence as well. :p. Scratch Duck Duck Go. But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. https://en.wikipedia.org/wiki/Uncle (no picture! Admittedly Im going off of anecdotal evidence, but it seems almost every interracial couple in commercials is black-not black (usually black-white), with the bare minimum being black-not black. To validate their superior socioeconomic positions above us of course. Oh and PS: I hadnt noticed how they portray the white men (Im not a white man but some have said theyre the burglars in home alarm ads) but I Have noticed that all the big dopes who dont have the right insurance or are so stupid as to shop at the wrong stores and buy the wrong products are White! Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. Motivational Values can be described and measured as positive or negative as at least five internalized values. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. I havent had a commercial audition in months. Appreciate your thoughts, Robert. There is no hard and fast rule for diversity. I have no reason to protest but seeing it recognized and discussed just made my day! 99% of commercials and print ads for gyms, boxing clubs, basically any physical activity shows women. Not one white male in the signage. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! generally, its ridiculous. I am not a racist. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost And I thought I was the only one who noticed the disappearance of white males! So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. Im not watching and Im not buying. Survey The Diverse Audience Youre Trying To Reach. 4. You get the drift. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. can allow opinions they agree with but refuse/censor conservative opinions & perspectives they DONT agree with. I am so sick of seeing this. For example, women are now gaining more ground in the world of cinema. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. I could not agree more with what you have written. Youre exactly right, Thor. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Ive wanted to ask a black person if they dont just feel really insulted by all this. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. People have plenty of reasons to keep quiet. But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. Astute readers have shared their well-considered opinions all over this page. You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. But even worse is what went on before, during, and after the three matches Serena Williams played. 'Forced Diversity' In Movies Is Not a Thing - But Here's Why Some When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. I doubt most have a problem with people of different backgrounds being represented. Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. 61% of Americans find diversity in advertising important. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. Its shallow and degrading. I am sad that white people are not represented in TV commercials. I just got a lifetime ban from Twitter for talking about how blacks are having everything handed to them and taking over and I think Im at about 7 30-day bans on Facebook. Your example is awfully specific. I am happy with my life. (Facebook Advertising) 10. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. Brad, thank you for your thoughtful comment. It is the same with Russia, because they have no control there. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? Should we start shutting down and burning down communities to highlight this fact? Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? Having the belief that you can constantly improve yourself and affect others more positively.
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forced diversity in advertising