who are the stakeholders of easyjet

[22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Modern aircraft fleet with unparalleled network. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. She added that the A321neos would help to cut costs by 9 per cent. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Ryanair A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Brand With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. 5. What experience do you need to become a teacher? EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Marketing easyJet holidays was . Since its launch the site had taken more than 800000 bookings by March 2000. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Shareholders . It urged travellers to cut out the travel agent. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Best EasyJet Topic Ideas & Essay Examples. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. . Development and justification of an Easy Jet strategy map. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. First published on Thu 28 May 2020 03.16 EDT. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. European Countries Collaboration and good relationship making EU politically stable. Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Airline Other impacts 10 Motivational and inspirational London Gatwick Airport. [25 marks] Stakeholder analysis 1.Introduction TABLE CONTENT Stakeholder analysis London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. It is very difficult to classify easyJet's social responsibility activities. GNA. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Economical impacts 6 A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. 2. This problem has been solved! Johan Lundgren. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. TABLE OF CONTENTS A person group or organization that has interest or concern in an organization. Originally . Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. It currently uses the slogan "This is Generation easyJet". Figure 1: EasyJet stakeholder map. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Business Model Analysis Ansoff's Matrix. Best Essays. Geneva was EasyJet's first new base outside the United Kingdom. But its time that we took responsibility for the effect flying has on the environment. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Airline There are political factors like liberalization, Premium CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . However, you may visit "Cookie Settings" to provide a controlled consent. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. Undoubtedly one of the key players in this progression was easyJet. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Also the condition of the world economy determines the nature of its marketing policies. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. The marketing decisions of the industry are to an extent based on political decisions. Easyjet. Strategic management TABLE CONTENT ii The cookie is used to store the user consent for the cookies in the category "Performance". They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Strategic management, Stakeholders Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" [85], EasyJet serves 136 destinations (as of February 2019). Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. 3.1.2 Allowances 4 [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Answer (1 of 4): A number of these stakeholders can be Identified. For example, a stakeholder can be the owner or even the shareholder. but lacking of traditional service. Lorem ipsum dolor sit amet, consectetur. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Introduction for only $11.00 $9.35/page. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . OPPORTUNITIES EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. What Stakeholders Want From Easyjet 2022-11-21. The space saved by having smaller galleys allowed for the installation of 156 seats. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Airline Sociocultural impacts 7 To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Airlines which fail to comply with strict, Premium Bennett. British Airways This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. ABSTRACT i Stakeholder Airline Government grants permission to purchase new Aircrafts. Shareholders Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. They contracted to buy 12 brand new 737s from Boeing in 1997. Free EasyJet Essay Topic Generator. Name: Doancan Yksel easyJet's Strengths. Competition This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf (Coauthor(s): Premium Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Its principal activities include airline operations and aircraft trading and leasing. A shareholder can be a stakeholder. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. INTRODUCTION vii 1. Low-cost carrier, Pestle analysis of Easyjet [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". 3.5 Process 9 Good Essays. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Stakeholder analysis, Stakeholder Relationships McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. Identifying all of a firms stakeholders can be a daunting task. How does EasyJet contribute to the UK economy? Nowadays aviation is a big, Premium This had a negative impact on customers, EasyJet has . The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. It is more suitable for students and ordinary income people. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. EasyJets Business Model Analysis Easyjet is a low-cost airline with headquarters in Londons Luton Airport. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. The cookies is used to store the user consent for the cookies in the category "Necessary". [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Strong operational efficiency leading to a low-cost model. Popular books for Law and Public Services . EasyJet's biggest shareholder, the . EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). It is corporates, Premium Charitable organization A business is found to be polluting a local river. Collect and evaluate economic factors which might influence EasyJet general business environment. [10][27], In 2002, the airline opened its base at Gatwick Airport. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. References 16 [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Premium Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. 4 How does easyJet affect the environment? London Gatwick Airport [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. Sort By: Satisfactory Essays. Easyjet stakeholders. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. PICTURE CONTENT v [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. 3.5.3 Customer support service 10 access_time21 junio, 2022. person. About easyJet. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Efficiency-driven operational model ( tutto quello che c e scritto sotto) [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Passengers occasionally had to wait longer for reimbursement of their expenses. Airline, INTRODUCTIONS Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors.

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