Even after the economy recovers, advertising alone will never be enough to support it.
You can see the challenge of running an ad business in the Times’s quarterly results today as well: The Times’s print ads and digital ads both plummeted, and its overall ad revenue dropped 30 percent compared to the same period a year ago. Stop the Steal gained more than 350,000 members on Facebook in less than a day. You can help by supporting Vox's explanatory journalism with a financial contribution today. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. People spent the summer freaking out and subscribing to the paper of record.
All of which should make the Times a model for the news business. That’s what happened this summer and fall when the country was consumed with a pandemic, a presidential race, and a reckoning over racial injustice: Through July, August, and September of this year, the Times added close to 400,000 subscribers; it has added 2 million over the last year. If you haven’t, help us keep our journalism free for everyone by making a financial contribution today, from as little as $3. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.
The can-you-believe-what-just-happened pace of news has to slow down eventually, right?
Videos questioning the election results are racking up hundreds of thousands of views. If you have already made a contribution to Vox, thank you. But “sell” under the CCPA is broadly defined.
And it’s also the result of industry trends: Advertising-based businesses other than Google and Facebook were having a hard time well before the pandemic.
The New York Times Company does not sell personal information of its readers as the term “sell” is traditionally understood. What happens when the “Trump bump” goes away?
And a variety of niche publications, like The Information (tech business news) and The Athletic (sports news) are signing up paying customers, too. The Times answer: Our subscribers stick around, and we add new subscribers. YouTube is awash with election misinformation — and it isn’t taking it down. Because for years now, the Times has been more dependent on its subscribers, instead of advertisers, for its revenue. But it’s not. In the first three months of the year, The New York Times Company added more digital subscribers than it had gained during any quarter since it started charging readers for online content in … The Times says some of the drop is because of the pandemic, which hurt most ad-based businesses (again, with the exception of the Facebook/Google duopoly).
Our work is well-sourced, research-driven, and in-depth.
But for news publishers in between — that is, pretty much everyone else — that model hasn’t worked, which means we’re seeing a grim cycle of declining revenue, which leads to fewer resources, which leads to fewer subscribers. But back to the Times for now: Thursday’s numbers also provide the paper with another answer to the question it has been facing since Donald Trump got elected and its subscription numbers soared: What happens when the “Trump bump” goes away?
Sign up for the The implicit message: Election results are in, and Biden won.
This story is part of a group of stories called, Silicon Valley leaders celebrate the Biden win — and send a message to Trump.
But the Times is still going to get asked versions of that question. That’s bad news for everyone. The New York Times, however, seems to be in a very familiar Groundhog Day scenario: The news goes nuts, and more people subscribe to the New York Times. It’s the best performance the Times has ever had in that timespan. with the exception of the Facebook/Google duopoly, CEO Meredith Kopit Levien told investors today, What’s really going on with the mail-in ballots the US Postal Service can’t trace, No, Joe Biden did not mysteriously gain 138,000 Michigan votes all at once, Live results for California’s Proposition 22 on ride-hailing drivers, Dave Chappelle’s SNL monologue was shrewd and political — but more chill than expected, SNL’s cold open took some parting shots at Donald Trump, Vice President-elect Kamala Harris sent a strong message with her all-white suit, Trump is attempting a coup in plain sight, Democrats capture Georgia US House seat held by Republicans since 1995. But the Times insists that it’s prepared to thrive in a world that isn’t completely bonkers, whenever that happens.
And that kind of work takes resources. That’s a result of an intentional strategy: The Times put up an online paywall in 2011 and started aggressively marketing digital-only subscriptions to a new generation of readers. newsletter.
To learn more or opt-out, read our Cookie Policy. It’s not an academic question. The Times stands nearly alone as an example of a paper that has trained customers to pay for it online while weaning itself off of ad revenue.
“It’s worth noting that over time, the model is becoming more resilient to big swings in the news cycle.” That is: Levien is saying the Times will keep growing its subscriber business when we get through the election and the pandemic.
Facebook took down a massive “Stop the Steal” group after its members called for violence. But even though advertisers have started to spend again in the fall, the Times doesn’t think its ad business will get better: It’s predicting another 30 percent drop for the next three months.
We are living, the cliche goes, in unprecedented times.
Millions of people rely on Vox to understand how the policy decisions made in Washington, from health care to unemployment to housing, could impact their lives. By choosing I Accept, you consent to our use of cookies and other tracking technologies. “We’re ... not reliant on any single story or topic to drive our growth,” CEO Meredith Kopit Levien told investors today. The Times answer: Our subscribers stick around, and we add new subscribers. The Wall Street Journal and the Washington Post are also in decent shape, for different reasons: The WSJ has a longstanding subscription business, which relies on investors and businesses; the Post is owned by the wealthiest man on earth. And it is unreservedly good news for the Times, which now has 7 million subscribers and says it is confident it will soon get to 10 million.
An informed public is critical right now.
Uncovering and explaining how our digital world is changing — and changing us. It is also, sadly, not useful news for the rest of the news business, which even as the Times thrives is struggling to scare up revenue and hang on to newsroom resources, making it difficult to provide crucial information in a crucial period for the nation.
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